Five Rules for Strategic Partnerships in a Digital World

Partnerships have always been a critical strategy for businesses looking to grow in unfamiliar markets, tap new customer segments, or sell additional products or services. They have also always been notoriously tricky to make work. Too bad, because in today‚Äôs hypercompetitive, hyper-connected marketplace, partnerships have taken on even greater strategic importance and complexity. Both business-to-consumer[…]

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