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False Nectar of the Gods by David Brensilber The Fire Brick Group

As someone who has been in the online recruitment space for the past 15 years, I have firmly believed that performance based pricing was going to revolutionize the industry. Boy was I wrong. While performance based pricing has provided something tangible to employers, I do not believe it has really improved the process. Under the… Read more »

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Why Bother with Job References?

Recently a friend of mine was asking me about a reference he needed to give a former employee of his. My friend liked this former employee but was frustrated with the hoops he had to go through in order to help out his former employee. His HR department was concerned about potential liability and cautioned… Read more »

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Choosing the right business cards

Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver’s name, company or business affiliation and contact information such as street addresses, telephone number, fax number, e-mail addresses and website.

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The right typeface can make all the difference

In traditional typography, a font is a particular size, weight and style of a typeface. Each font was a matched set of metal type, one piece (called a “sort”) for each glyph, and a typeface comprised a range of fonts that shared an overall design.

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Visual perception & the principles of Gestalt

In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off.

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